Blog 1
Companies benefit from knowing consumer behavior since it allows them to better understand what customers want and how they make purchasing decisions. Companies can create better products, improve their advertising strategies, and create long-lasting relationships with customers. Companies with strong customer relationships typically get to the top of their specific industries. Amazon has a great understanding of what its customers desire. The company makes product recommendations based on information gathered from consumer searches, previous purchases, and browsing patterns. Their personalized shopping experience keeps customers coming back. By providing same-day or next-day delivery through services like Prime, Amazon significantly improves the shopping experience. Nike is aware of the passion its customers have for fashion and fitness. The brand focuses on creativity and storytelling to engage its audience. For example, Nike’s campaigns often feature real athletes ...